Internal messaging and positioning

Description:

Improve technology adoption by developing a relevant value statement for your organization. Work with a Box specialist to create messaging for your end users that defines Box, the value for your employees, and the relationship to other technologies in your organization.

Preparation:

The following questions are critical and will be asked of you ahead of kicking off this module. Be sure to read these and prepare your answers before beginning work on this topic!

• What content and collaboration tools do your teams use today? (e.g., SharePoint, shared drives, Google Drive, OneDrive, email)
• Will Box be replacing any content and collaboration tools?
• What are the top end-user pain points with their current tools/processes for content and collaboration?
• Will any content be migrating to Box? If yes, how will it be migrated to Box (Box services, your team, end-user driven)?
• What are you trying to achieve by introducing Box? 

In addition to your Box admin(s) and project team, you'll need to bring the following stakeholders to meetings related to this module:

• Change management lead
• Project sponsor

Recommended content:

Looking for more information before starting this module, or want to use your credits elsewhere? No problem. Take a look at some of our do-it-yourself resources around this topic:

• Resource: Self-serve change management guide
• Resource: Key messages template
• Resource: Tools matrix planning template
• Course: Manage change for your end users
• Course: Establish a value proposition

Module details:

• Anticipated customer time commitment: 2-4 hours
• Up to 2 sessions to create and refine your value proposition and tool positioning
• At the end of this module you will have:
  • A customized Box value proposition
  • A customized tools matrix